Message Marketing vs. Content Marketing

I’d like to call myself a message marketer more than a content marketer.

I exist in tech marketing purely because I understand technology at a fairly microscopic level. I’m not competing with the techies out there – you guys are great – but I’m not exactly a techie newbie. So don’t treat me like one.

Message marketing is not bound by the rules of content marketing.

Content marketing restricts you to value proposition. Message marketing talks about the fun in making that product. Content marketing calculates ROI. Message marketing calculates experience. Content marketing is budgeted. Message marketing is passion.

Content marketing wants to sell. Message marketing makes you want to buy.