10 reasons why nobody is reading your case studies.

Technology product or service businesses produce their project case studies and upload them on their website. Then invest in Google AdWords and SEO/SEM to direct more visitors to the website. Even then readers won’t care to read the case studies. There is no ROI on case studies. Wondering why?

Here’s why your case studies could have failed to influence potential customers.

1. Your case study doesn’t reflect any story. It is segregated into executive summary, business challenges, solution, and key benefits.  Your reader gets confused what was the customer’s problem and how it was solved.

2. You don’t allow visitors to read your successes before signing up, or logging in, or giving you their email addresses. Most readers are too lazy (and then open email to confirm) or spam-scared to give personal email ids . Hence they just leave the page without reading anything. They might as well try your competitor.

3. The title is not inviting enough.It is stuffed with superlative jargon like Continue reading »