Solving top 3 challenges while repurposing webinars into whitepapers
I am sure you are neither new to the concept of repurposing nor it is your first time converting a webinar into a whitepaper. However easy it sounds, creating a compelling piece of repurposed content is notoriusly hard. Here are my tips to solve 3 major challenges associated with repurposing an archived webinar into a thought paper.
1. Decision to transcribe or go beyond just transcribing:
Any freelance content writer can do the job. But frankly, you might be better off not using the same concept as that in the webinar. You don’t want your audience to get this feeling that they have heard the same pitch before. Little tweaks.
Every webinar has one core message around which the whole webinar pivots. But it is also true that there are at least 2 or more takeaways that are important but not given stage time. So, they tend to become ‘hidden’ during the webinar. Use these other takeaways as the pivot for the paper. Automatically, the so called transcription will mimic a new thought paper. It is like showing the same room but from a different window.
