Why convert Webinars into Whitepapers
I am sure you know what repurposing content means. If not,
Re-purposing content means making original content or parts of it available through different modalities. You can choose to integrate content through multiple channels to meet target buyers where they are at.
To understand it better you basically,
re-purpose your content into daily emails, streaming video, podcasts, and content for the book or papers, etc.
Recently, J.K. Rowling repurposed her Harry Potter stories into an interactive site called Pottermore.com.
As a technology company’s marketer, you are aware of webinars. Their benefits are well documented and frequently experienced by you.
I am sure you must have recorded webinars and converted into either a podcast or a webcast. But have you considered transcribing webinars into whitepapers? In fact webinar is valuable content and a company should maximize the potential of it. By repurposing your webinar into a podcast, a webcast and now a whitepaper companies can:
