Why convert Webinars into Whitepapers

I am sure you know what repurposing content means. If not,
Re-purposing content means making original content or parts of it available through different modalities. You can choose to integrate content through multiple channels to meet target buyers where they are at.

To understand it better you basically,
re-purpose your content into daily emails, streaming video, podcasts, and content for the book or papers, etc.

Recently, J.K. Rowling repurposed her Harry Potter stories into an interactive site called Pottermore.com.

As a technology company’s marketer, you are aware of webinars. Their benefits are well documented and frequently experienced by you.

I am sure you must have recorded webinars and converted into either a podcast or a webcast. But have you considered transcribing webinars into whitepapers? In fact webinar is valuable content and a company should maximize the potential of it. By repurposing your webinar into a podcast, a webcast and now a whitepaper companies can:

1.Make valuable content available across various channels
Both web and print (You can send your whitepaper to a publishing house and if your content is current enough they might consider using. After all everybody is looking for original and valuable content.)

2.Increase the shelf life of content
in your marketing arsenal to generate more interests

3. Impress upon the same thought and your leadership
on it through different channels

4. Use its bite-sized snippets to easily share across social media channels
Tips on facebook and twitter, Discussions on Linkedin, Infographic(s) on blog

5. Experience cost savings
as compared to building new content

Since in we live in an age where information is mercilessly plentiful and where every conversation is earned, repurposing content is not all just transcribing.

A webinar holds some cool insights from viewers and customers in form of surveys and polls. The trick is to be creative. A Tech Marketer now needs to be a Creative Repurposer too.